The waft of bacon butties had the creative floor of the agency we were working at divided—red or brown sauce? And can you still get Daddies?

Daddies Favourite sauce sits alongside Heinz Tomato Ketchup and Colman’s Mustard in the British condiments hall of fame. But despite its heritage, 10 people within one office were unable to confirm if it was still around or not. So we decided to write a nostalgic, heart-felt campaign with a nod to our Dads’ “favourite” things—and Pauly used his dad, who’d not long passed away, as the inspiration for the first ad.

We did this as interns many, many sarnies ago whilst working at Drummond Central and think it’s still really cool now.