Revamping a brewery from hop to bottom

Brief: Award-winning brewery Sonnet 43 needed a new direction to keep pace in the growing craft scene. Renaming to S43, they took the bold step of importing a senior craft brewer over from America, and then got us on board to make a splash in the hip world of craft ales.

What we did: Armed with new hop-forward brews, S43 gave us complete creative control (a first for us) to revamp the brand from hop to bottom. We repositioned S43’s mission and culture to one that ‘takes beer seriously but not themselves’. We helped dig out their personality behind the scenes and brought the brand to life for the brewing community and beer-sipping public.

We give every can a character of their own.